Anyone that has either taken a marketing class or watched the classic movie Glengarry Glen Ross – namely the opening scene with Alec Baldwin, which no one should watch unless you can handle a diatribe of foul language, will understand what AIDA means – Attention, Interest, Decision, Action. This is a tried and true marketing axiom that has relevant meaning to all marketing and advertising efforts on many levels. It has deep and profound meaning to anyone in the industry. ...
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