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	<title>NONPROFIT CHALLENGES</title>
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	<description>Nonprofit Management, Fundraising Innovation, Organizational Change</description>
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		<title>Can you do the hustle with passion at 90?</title>
		<link>http://oculusdirect.com/blog/2011/12/17/can-you-do-the-hustle-with-passion-at-90/</link>
		<comments>http://oculusdirect.com/blog/2011/12/17/can-you-do-the-hustle-with-passion-at-90/#comments</comments>
		<pubDate>Sat, 17 Dec 2011 19:55:23 +0000</pubDate>
		<dc:creator>Eric Streiff</dc:creator>
				<category><![CDATA[WHATEVER]]></category>

		<guid isPermaLink="false">http://oculusdirect.com/blog/?p=696</guid>
		<description><![CDATA[As we walked out of the building an old and frail woman caught my eye, straightened herself up in her wheelchair and with a big smile, holding her head high, enthusiastically said to my wife and me – “Merry Christmas”.  <a href="http://oculusdirect.com/blog/2011/12/17/can-you-do-the-hustle-with-passion-at-90/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The five fundraising lessons I learned from Jack Bauer…</title>
		<link>http://oculusdirect.com/blog/2011/12/12/the-five-fundraising-lessons-i-learned-from-jack-bauer%e2%80%a6/</link>
		<comments>http://oculusdirect.com/blog/2011/12/12/the-five-fundraising-lessons-i-learned-from-jack-bauer%e2%80%a6/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 14:58:58 +0000</pubDate>
		<dc:creator>Eric Streiff</dc:creator>
				<category><![CDATA[FUNDRAISING]]></category>
		<category><![CDATA[INNOVATION]]></category>
		<category><![CDATA[LEADERSHIP]]></category>

		<guid isPermaLink="false">http://oculusdirect.com/blog/?p=689</guid>
		<description><![CDATA[Jack oddly enough carries many of the qualities needed for successful fundraising. You may be asking – what the heck does this gun toting, hard driving, single minded torturer of terrorists have in common with fundraisers?  <a href="http://oculusdirect.com/blog/2011/12/12/the-five-fundraising-lessons-i-learned-from-jack-bauer%e2%80%a6/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://oculusdirect.com/blog/2011/12/12/the-five-fundraising-lessons-i-learned-from-jack-bauer%e2%80%a6/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Dynamic Fundraising Process</title>
		<link>http://oculusdirect.com/blog/2011/09/09/the-dynamic-fundraising-process/</link>
		<comments>http://oculusdirect.com/blog/2011/09/09/the-dynamic-fundraising-process/#comments</comments>
		<pubDate>Fri, 09 Sep 2011 11:56:19 +0000</pubDate>
		<dc:creator>Eric Streiff</dc:creator>
				<category><![CDATA[FUNDRAISING]]></category>
		<category><![CDATA[LEADERSHIP]]></category>

		<guid isPermaLink="false">http://oculusdirect.com/blog/?p=681</guid>
		<description><![CDATA[the best accepted process for successful fundraising is somewhat mechanical by design - but this “mechanical” process can only be effective if we focus on the person and not the wallet. This will help us focus on the relationship and not the transaction <a href="http://oculusdirect.com/blog/2011/09/09/the-dynamic-fundraising-process/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://oculusdirect.com/blog/2011/09/09/the-dynamic-fundraising-process/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Soul Surfer &#8211; and Passion and Hustle&#8230;</title>
		<link>http://oculusdirect.com/blog/2011/08/13/soul-surfer-and-passion-and-hustle/</link>
		<comments>http://oculusdirect.com/blog/2011/08/13/soul-surfer-and-passion-and-hustle/#comments</comments>
		<pubDate>Sat, 13 Aug 2011 20:38:57 +0000</pubDate>
		<dc:creator>Eric Streiff</dc:creator>
				<category><![CDATA[FUNDRAISING]]></category>
		<category><![CDATA[WHATEVER]]></category>

		<guid isPermaLink="false">http://oculusdirect.com/blog/?p=672</guid>
		<description><![CDATA[either way it is one of the most inspiring and motivational movies I have ever seen. <a href="http://oculusdirect.com/blog/2011/08/13/soul-surfer-and-passion-and-hustle/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Passion and Hustle = Happiness and Success</title>
		<link>http://oculusdirect.com/blog/2011/07/29/passion-and-hustle-happiness-and-success/</link>
		<comments>http://oculusdirect.com/blog/2011/07/29/passion-and-hustle-happiness-and-success/#comments</comments>
		<pubDate>Sat, 30 Jul 2011 01:38:04 +0000</pubDate>
		<dc:creator>Eric Streiff</dc:creator>
				<category><![CDATA[LEADERSHIP]]></category>
		<category><![CDATA[WHATEVER]]></category>

		<guid isPermaLink="false">http://oculusdirect.com/blog/?p=656</guid>
		<description><![CDATA[But the one thing we do during the majority of our waking hours has to be something we are unabashedly passionate about. <a href="http://oculusdirect.com/blog/2011/07/29/passion-and-hustle-happiness-and-success/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://oculusdirect.com/blog/2011/07/29/passion-and-hustle-happiness-and-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Three Key Aspects of Nonprofit Social Media</title>
		<link>http://oculusdirect.com/blog/2011/07/23/three-key-aspects-of-nonprofit-social-media/</link>
		<comments>http://oculusdirect.com/blog/2011/07/23/three-key-aspects-of-nonprofit-social-media/#comments</comments>
		<pubDate>Sat, 23 Jul 2011 12:59:43 +0000</pubDate>
		<dc:creator>Eric Streiff</dc:creator>
				<category><![CDATA[FUNDRAISING]]></category>
		<category><![CDATA[MARKETING & STRATEGY]]></category>
		<category><![CDATA[SOCIAL MEDIA]]></category>

		<guid isPermaLink="false">http://oculusdirect.com/blog/?p=650</guid>
		<description><![CDATA[Relevancy, listening, engagement - three key aspects of compelling online social media efforts for nonprofits. As a nonprofit you want to foster innovation, thought leadership, ideas and a general compelling dialogue. <a href="http://oculusdirect.com/blog/2011/07/23/three-key-aspects-of-nonprofit-social-media/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://oculusdirect.com/blog/2011/07/23/three-key-aspects-of-nonprofit-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Are You A Transformative Nonprofit Leader?</title>
		<link>http://oculusdirect.com/blog/2011/06/11/are-you-transformative-nonprofit-leader/</link>
		<comments>http://oculusdirect.com/blog/2011/06/11/are-you-transformative-nonprofit-leader/#comments</comments>
		<pubDate>Sat, 11 Jun 2011 19:20:02 +0000</pubDate>
		<dc:creator>Eric Streiff</dc:creator>
				<category><![CDATA[BRANDING]]></category>
		<category><![CDATA[CHANGE MANAGEMENT]]></category>
		<category><![CDATA[FUNDRAISING]]></category>
		<category><![CDATA[LEADERSHIP]]></category>
		<category><![CDATA[MARKETING & STRATEGY]]></category>

		<guid isPermaLink="false">http://oculusdirect.com/blog/?p=640</guid>
		<description><![CDATA[We are in a transformative period of not just how fundraising is accomplished but also how nonprofit services and programs are developed, managed and provided to the public served. <a href="http://oculusdirect.com/blog/2011/06/11/are-you-transformative-nonprofit-leader/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://oculusdirect.com/blog/2011/06/11/are-you-transformative-nonprofit-leader/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AIDA – What’s that you say?</title>
		<link>http://oculusdirect.com/blog/2011/05/14/aida-%e2%80%93-what%e2%80%99s-that-you-say/</link>
		<comments>http://oculusdirect.com/blog/2011/05/14/aida-%e2%80%93-what%e2%80%99s-that-you-say/#comments</comments>
		<pubDate>Sat, 14 May 2011 20:02:27 +0000</pubDate>
		<dc:creator>Eric Streiff</dc:creator>
				<category><![CDATA[FUNDRAISING]]></category>
		<category><![CDATA[MARKETING & STRATEGY]]></category>
		<category><![CDATA[SOCIAL MEDIA]]></category>

		<guid isPermaLink="false">http://oculusdirect.com/blog/?p=634</guid>
		<description><![CDATA[So I would like to suggest a new twist on the traditional approach of AIDA that is perhaps more relevant for nonprofit fundraisers. <a href="http://oculusdirect.com/blog/2011/05/14/aida-%e2%80%93-what%e2%80%99s-that-you-say/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://oculusdirect.com/blog/2011/05/14/aida-%e2%80%93-what%e2%80%99s-that-you-say/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Impact of Mission&#8230;</title>
		<link>http://oculusdirect.com/blog/2011/03/29/impact-of-mission/</link>
		<comments>http://oculusdirect.com/blog/2011/03/29/impact-of-mission/#comments</comments>
		<pubDate>Wed, 30 Mar 2011 03:31:06 +0000</pubDate>
		<dc:creator>Eric Streiff</dc:creator>
				<category><![CDATA[ACCOUNTABILITY]]></category>
		<category><![CDATA[ANALYTICS]]></category>
		<category><![CDATA[FUNDRAISING]]></category>
		<category><![CDATA[LEADERSHIP]]></category>

		<guid isPermaLink="false">http://oculusdirect.com/blog/?p=616</guid>
		<description><![CDATA[We need to begin to change the minds and hearts of our donors so they focus more on how lives are being changed with the money raised and less on a formulaic financial reporting approach, which albeit is a government regulatory requirement, that only shares/highlights part of the picture. <a href="http://oculusdirect.com/blog/2011/03/29/impact-of-mission/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://oculusdirect.com/blog/2011/03/29/impact-of-mission/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>What is your Decisive Moment?</title>
		<link>http://oculusdirect.com/blog/2011/03/26/what-is-your-decisive-moment/</link>
		<comments>http://oculusdirect.com/blog/2011/03/26/what-is-your-decisive-moment/#comments</comments>
		<pubDate>Sat, 26 Mar 2011 22:47:40 +0000</pubDate>
		<dc:creator>Eric Streiff</dc:creator>
				<category><![CDATA[FUNDRAISING]]></category>
		<category><![CDATA[MARKETING & STRATEGY]]></category>

		<guid isPermaLink="false">http://oculusdirect.com/blog/?p=608</guid>
		<description><![CDATA[In fundraising we often say we need to provide the right message, at the right time, to the right audience, through the right medium…  Could there be a more Decisive Moment in time for fundraisers?  <a href="http://oculusdirect.com/blog/2011/03/26/what-is-your-decisive-moment/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://oculusdirect.com/blog/2011/03/26/what-is-your-decisive-moment/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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