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Three Key Aspects of Nonprofit Social Media

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RELEVANCY – Content and conversations must be of interest to the intended audience. The content must be interesting, stimulating, and persuasive – but more importantly it must provide value. In other words, if all you provide are updates on your latest Starbucks purchase or the fact you are tired and going to bed early on a Friday night your followers are going have limited value to you and you are going to have limited value to them. You will be ...

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23
JUL
0

Categories: FUNDRAISING, MARKETING & STRATEGY, SOCIAL MEDIA

Are You A Transformative Nonprofit Leader?

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Are you a transformative nonprofit leader? You need to be.

We are in a transformative period of not just how fundraising is accomplished but also how nonprofit services and programs are developed, managed and provided to the public served.

We have been in the midst of this transformation for years – but like the proverbial frog being brought to a boil from room temperature we don’t really feel it happening and thus we continue to feel just fine with the status ...

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11
JUN
0

Categories: BRANDING, CHANGE MANAGEMENT, FUNDRAISING, LEADERSHIP, MARKETING & STRATEGY

AIDA – What’s that you say?

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Anyone that has either taken a marketing class or watched the classic movie Glengarry Glen Ross – namely the opening scene with Alec Baldwin, which no one should watch unless you can handle a diatribe of foul language, will understand what AIDA means – Attention, Interest, Decision, Action. This is a tried and true marketing axiom that has relevant meaning to all marketing and advertising efforts on many levels. It has deep and profound meaning to anyone in the industry. ...

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14
MAY
0

Categories: FUNDRAISING, MARKETING & STRATEGY, SOCIAL MEDIA

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What is your Decisive Moment?

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Many of you may not know this, but I was a commercial photographer in an earlier life before my foray into the nonprofit world over ten years ago – making my living by taking pictures for national advertisements in collaboration with advertising agencies and publishers.  It was a great time for sure, for both myself and my family – and I felt inspired during those years, and continue to be inspired, by one particular photographer named Henri Cartier-Bresson.

He is simply ...

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26
MAR
0

Categories: FUNDRAISING, MARKETING & STRATEGY

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