Archive for 'BRANDING'

Are You A Transformative Nonprofit Leader?

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Are you a transformative nonprofit leader? You need to be.

We are in a transformative period of not just how fundraising is accomplished but also how nonprofit services and programs are developed, managed and provided to the public served.

We have been in the midst of this transformation for years – but like the proverbial frog being brought to a boil from room temperature we don’t really feel it happening and thus we continue to feel just fine with the status ...

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Five factors that will shape your business in the future

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GLOBALIZATION: The world has shrunk. It is truly a small world after all. The barriers of time, geography, language and culture are breaking down at a break-neck pace. The new European Union and the fall of Communism are only two examples. But the Internet and other electronic and digital technologies will continue to break the barriers down even further. Corporations from all nations are looking for ways to reach other countries. Many companies that just a short time ago was ...

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Customer service isn’t brain surgery – but I often wonder if it’s just as tricky…

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I don’t know if you ever had the same poor, shoddy and rude customer experiences as me, but it seems as though I encounter more than my share of bad customer service everyday – or maybe I am simply over sensitive to bad service because I am such a big believer in good service. The funny thing is that I don’t know of one organization, big or small, that believes in poor customer service in spite ...

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The Jerry Maguire School of Strategic Planning

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I assume, which is always a dangerous thing, that you watched Tom Cruise play Jerry Maguire in the movie by that name. Jerry becomes enlightened and goes through an epiphany of sorts and pulls an all-nighter writing his 27 page Mission Statement, that for all intents and purposes is a strategic plan (no one writes a 27 page mission statement – much shorter mission statements (like 1/2 page) are always better. If it really takes 27 ...

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