Collaboration between the old and the new

In the past I have blogged about working closely with young people (read: the under under-thirty crowd) – and find that young folks’ energy and dedication to excellence is phenomenal; plus their ability to look at a challenge and bring a a new way of thinking is amazing and consequently shouldn’t ever be overlooked.

PLUS their ability to bring a certain sense of naiveté coupled with a dose of “I am going to take on the world and do this nonprofit thing better than you ever did” is down-right invigorating.

Simply put they have great ideas and perspectives that cannot and shouldn’t be overlooked.

Youthful talent is the future of any organization – nonprofit and for-profit. They have a way of looking at things from a perspective the older generation simply isn’t equiped to do. They are wired differently. Not that the older generation doesn’t have something to offer – because they do – including seasoned experience and knowledge that may trump a twenty-something’s viewpoint of the world. But that still doesn’t mean one perspective is more important.

Frankly, it’s the ying and yang of the two dimensions that make it all work. The youthful perspective of life and business from people that grew up in the digital age coupled with the “seasoned” experience of the older crowd that grew up in the “old school” (rotary phones, B+W television, VHS movies and no cell phones – gasp!) but somehow has managed to adapt and transition into the digital world.

Both perspectives/worlds need to be acknowledged and combined to complement each other. We need both – the young and the old; so to speak….

The new paradigm of marketing and fundraising calls for total collaboration between the “old” and the “new” way of viewing the world. It’s this combination of experiences that will be the catalyst to solve the challenging issues we all confront in the nonprofit sector, including from both a programmatic and fundraising perspective.

Bottom-line: make sure you hire young, intelligent, optimistic, dedicated, innovative men and women that have a strong character and are grounded in life and its true meaning. And that also have a lively, youthful perspective that will ultimately help balance perspective and help any organization get to the next level through innovative thinking that arises from the blending of the “old school” thought process with the digital age mentality.

Blogging…

I often wonder what’s going on out there in cyber space. I have been posting off and on to my blog for over four years – some months very consistently and sometimes very seldom… but I do check the web traffic to the site and have found it’s not too bad considering its just little old me in my corner of the world speaking to an audience I have no direct connection with. I write stuff that I feel is important and post it on the site when I get a chance or the mood moves me – like tonight.

That’s it… No fan fair. No full court press. No mention on the Drudgereport or other highly visible websites. No, this site, www.oculusdirect.com/blog  goes fairly unnoticed in the grand scheme of things. But I do get traffic that I find fascinating. Based on the analytical reports I review, people search certain terms such as “development audit” or “challenges nonprofits face” and they end up finding this blog. They might be from the US or they could be from Russia or England or parts of Africa – but they find me and hopefully get some benefit from what I have written.

And that’s the point of this post – I write this blog because I want to impart something that I feel is important to others out there that may need a little support or perhaps an insight that will help them do their job just a little better.

But the crazy thing for me is that very few people leave feedback… so, I ask myself – why is that?? I really don’t know. But what I do know is people do visit the site and spend time poking around. I assume they learned something and perhaps received a great benefit from something they read before they leave the site. And I feel grateful if someone out there received the slightest tidbit of information that will help them be more effective in their work as they face challenges in their nonprofit job.

But I do wonder why people don’t post a comment –but then again I think back on my web searches seeking information or support and realize I visit site after site and take what I want (information) and never leave a note of thanks or even an ounce of positive feedback – basically I am a taker of information when I visit other websites…

This led me to the realization that a blog has to be maintained and published for the benefit of others. Period. Otherwise what’s the point? It’s not about us – it’s about others. And that’s the beauty of it. Giving something back even if you don’t know who benefited from your information or knowing you may never receive a thank you.

Wow, that’s really cool when you think about it… you can potentially be making a profound impact on someone you don’t know and in all likelihood will never know. That is the power of the internet for sure – but especially blogs like this one.

So happy blogging and surfing for information – and if you can find it inside yourself please leave a note of gratitude for those of us out there sharing what we think is relevant information!!

People support winners…

The simple fact is that most people tend to support winners. Organizations that handle the funds they receive in the most effective, honest, and efficient way seem to perform better then those that don’t. You can’t overlook this fact.

People will always turn towards the tried and true organizations they can trust – organizations that use funds well (fiscally responsible organizations that spend money well), make an impact in the community they serve (change lives/make a positive impact), and do so effectively and efficiently (good stewardship of money and resources). Period.

So you should consider putting transparency and accountability issues front and center in all your marketing and fundraising efforts whenever possible. Demonstrate that your organization is a winner and that you are providing life-changing support cost effectively. This can be done by letting people (and donors) know exactly how funds are raised, allocated, and spent.

Make sure you clearly articulate the successes of your efforts by informing your supporters on a regular basis of the great work you have performed with the hard earned money that was donated.  This can and should be done through newsletters, websites, major donor receptions and any other way you can get in front of the donor and share stories of success either in writing or through words and pictures including videos.

Success breeds success.

People want to support winners – so become a winner and don’t be afraid to share your successes in a humble, yet “shout it from the rooftop” style…

Peter Drucker’s revolutionary teachings..

Great article by Peter Drucker…

http://www.latimes.com/business/la-fi-hiltzik31-2009dec31,0,7045615.column

He is a legend. There is no queston. And I was thrilled to see this article, partly because I have been revisiting his works, particulaly those associated with nonprofit organizations; but it’s also gratifying to see that simple, direct, and exceptionally ethical and moral princicples can remain in vogue. I think we would all benefit from reviewing Mr. Drucker’s approach to management and the higher calling of those in leadership roles.

Happy New Year…