Comments on: The four steps of the fundraising process… http://oculusdirect.com/blog/2008/09/02/the-four-steps-of-the-fundraising-process/ Nonprofit Management, Fundraising Innovation, Organizational Change Wed, 31 Aug 2011 07:53:12 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: DeAnna Minus-Vincent http://oculusdirect.com/blog/2008/09/02/the-four-steps-of-the-fundraising-process/comment-page-1/#comment-1583 DeAnna Minus-Vincent Sun, 21 Nov 2010 10:59:15 +0000 http://oculusdirect.com/blog/?p=50#comment-1583 This is right on point. Telling a donor the story of your organization, listening to their story, and seeing how the two intersect is the very best foundation for fundraising. This is right on point. Telling a donor the story of your organization, listening to their story, and seeing how the two intersect is the very best foundation for fundraising.

]]> By: Bonnie Cook http://oculusdirect.com/blog/2008/09/02/the-four-steps-of-the-fundraising-process/comment-page-1/#comment-34 Bonnie Cook Sat, 06 Sep 2008 19:10:32 +0000 http://oculusdirect.com/blog/?p=50#comment-34 Thanks for stressing the most important aspect of fundraising -- RELATIONSHIP. It is the base of all fundraising. I also appreciated your outline of the fundraising processes. However, I must disagree with you regarding solicitation being the single most difficult step in fundraising although I think it is commonly beleived to be so. If you have done your work and built a relationship with the donor or prospect, it becomes a natural step in the relationship. "Making the Ask" is rather simple -- it is simply asking someone to support thier passion with a gift. So, why do we have this perception that Solicitation is the most difficult aspect of fundraising? Well, if you were to ask a room full of people what scares them most about fundraising, most would say being rejected. That is what stops most in their tracks. Thanks for stressing the most important aspect of fundraising — RELATIONSHIP.
It is the base of all fundraising.

I also appreciated your outline of the fundraising processes. However, I must disagree with you regarding solicitation being the single most difficult step in fundraising although I think it is commonly beleived to be so.

If you have done your work and built a relationship with the donor or prospect, it becomes a natural step in the relationship. “Making the Ask” is rather simple — it is simply asking someone to support thier passion with a gift.

So, why do we have this perception that Solicitation is the most difficult aspect of fundraising? Well, if you were to ask a room full of people what scares them most about fundraising, most would say being rejected. That is what stops most in their tracks.

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