Archive for April, 2008

The Jerry Maguire School of Strategic Planning

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I assume, which is always a dangerous thing, that you watched Tom Cruise play Jerry Maguire in the movie by that name. Jerry becomes enlightened and goes through an epiphany of sorts and pulls an all-nighter writing his 27 page Mission Statement, that for all intents and purposes is a strategic plan (no one writes a 27 page mission statement – much shorter mission statements (like 1/2 page) are always better. If it really takes 27 ...

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Accountability, Transparency and Establishing Trust with Donors

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Like everything else these days something fairly simple has a fancy name attached to it. In the case of nonprofits the flavor of the day, or should we say flavor of the century, is accountability and transparency. 

But what does this really mean in layman’s terms? It’s pretty simple actually – these two over-used words mean –
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Relationship versus transaction??

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We are all confronted with two seemingly opposing forces with our fundraising efforts.  Building a relationship with our donor should always be front and center for us. We know that without a “relationship” with our supporter no “relationship” will continue – it will simply die because there is no compelling reason for it to continue.

The relationship demands an exchange of affinity, viewpoint, collaboration, advocacy, and so forth. The conundrum we face though ...

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How do you deal with constant change?

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Unfortunately, I don’t have the definitive answer about dealing with change within an organization. But what I can tell you definitively is that change, although being the norm it seems, is both disruptive and aggravating to those in the midst of it.

Constant change if not dealt with properly becomes an all-consuming monster that takes over the ethos of the organization preventing staff members from getting their ...

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