I assume, which is always a dangerous thing, that you watched Tom Cruise play Jerry Maguire in the movie by that name. Jerry becomes enlightened and goes through an epiphany of sorts and pulls an all-nighter writing his 27 page Mission Statement, that for all intents and purposes is a strategic plan (no one writes a 27 page mission statement – much shorter mission statements (like 1/2 page) are always better. If it really takes 27 ...
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